client. BLUEbikes
art director. Napier Pang
copywriter. Danielle Miller
challenge.
Many students and young professionals in large cities, like Boston, use bicycles to commute to and from school and work but as of right now there are limited resources that help them plan their most efficient, and safe routes while riding their bikes.
Out of the large number of people that are commuting by bicycle, many of them don’t have room to store their own bikes, so they rely on bike-share companies such as Blue Bikes.
insight.
Many students and young professionals in large cities, like Boston, use bicycles to commute to and from school and work but as of right now there are limited resources that help them plan their most efficient, and safe routes while riding their bikes.